Case study Chartered surveyor · UK holiday park sector

Michael B Paul FRICS

A calm, editorial website for a chartered surveyor to the UK holiday park sector, with video heroes and a CMS he edits himself.

Year: 2026
Services: New Builds
Built with: Astro
Tailwind CSS
Sveltia CMS
GitHub Actions

Visit michaelbpaul.co.uk

Michael B Paul homepage on desktop: "Buying or selling a holiday or residential park?" over drone video of a lakeside park

Michael B Paul is a chartered surveyor who has spent over 50 years in the UK holiday and residential park sector. He completed his first caravan park sale in 1981, founded Paul & Company Chartered Surveyors in 1986, and sold his businesses to Colliers International in 2006. Today he advises park owners, operators and investors on sales, acquisitions, business rates appeals and VAT claims. I designed and built a new website for him that reflects that experience, and set it up so he can edit everything himself.

The design is calm and confident, with an editorial feel to suit a senior professional adviser. Deep navy and slate backgrounds are set off by gold highlights, with elegant Cormorant Garamond headings and clean, modern body text. The homepage opens with full-screen video of Michael and the parks he works with, and the headline fades up over it. Further down, a timeline traces his career from 1981 to today, and each section eases into view as you scroll.

What I delivered

Easy content editing
Every page can be edited in a simple browser-based CMS, from headings, text and images down to timelines, service cards and buttons. Each field has plain-English hints.
Video and image heroes
Michael picks each page's background from a set of drone and on-site video clips, or from photos, without touching any code.
Insights blog
Posts with categories, summaries, thumbnails and a "featured" option. Any post, or a whole section, can be switched off with one toggle and its address redirects neatly.
Search and sharing
Search-friendly page titles and descriptions, structured data that tells Google who Michael is and what he does, and social share images for every page.
Contact form and analytics
An enquiry form that sends straight to Michael's inbox, plus Google Analytics.
Fast and automatic
A static site with almost no JavaScript, so pages load quickly. Every change, whether made in the CMS or in code, goes live automatically within about a minute.