Case study Building firm · Nottingham

Ed The Builder

A photo-led website for a Nottingham builder, with an easy editor so Ed can add new jobs himself.

Year: 2025
Services: New Builds
Built with: Astro
Tailwind CSS
Sveltia CMS
Embla Carousel
GitHub Actions

Visit edthebuilder.co.uk

Ed The Builder homepage on desktop: "Quality Craftsmanship" over drone video of a roofing job

Ed The Builder is a one-man building business that has worked across Nottingham for more than 35 years. Ed does everything from kitchens and bathrooms to garden rooms, custom gates, parquet flooring and roofing. He needed a website that shows off the quality of his work, wins local customers' trust and brings in quote requests. He also wanted to add new jobs himself, without having to call a developer each time.

The design is warm and confident, with Playfair Display headings and plenty of large photos. The homepage opens on a full-screen video of Ed's work. Below it, counters tick up as you scroll (35+ years, 500+ projects), and the services sit in a bento-style grid of photo tiles. A Google rating badge in the header shows his five-star reviews, so visitors see them straight away.

What I delivered

Easy content editing
Ed manages services, portfolio projects, homepage sections and contact details through a simple online editor. Changes go live automatically.
Service pages
Each service gets its own page with a photo gallery, a full-screen lightbox, captions, YouTube videos and links to related work.
Step-by-step projects
Portfolio pages follow a job from start to finish with a timeline of photos and a video of the finished result.
Homepage control
Ed chooses which services appear on the homepage and how big each tile is. He can also switch the hero between a video and a photo slideshow.
Reviews and trust
A Google star rating and review count in the header and footer, linking straight to his Google reviews.
Quote requests
A contact form with spam protection, plus click-to-call and WhatsApp links for customers on their phones.
Search and sharing
Fast static pages, page titles and descriptions he can edit, structured data for services, projects and breadcrumbs, a sitemap, share images and Google Analytics.